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Awfully Deep cover

tracklisting

01ind 2 Motion Listen
02Awfully Deep Listen
03Cause 4 Pause Listen
04Colossal Insight Listen
05Too Cold Listen
06A Haunting Listen
07Rebel Heart Listen
08Chin High Listen
09Babylon Medicine Listen
10Pause 4 Cause Listen
11Move Ya Loin (Feat. Lotek) Listen
12Thinking Listen
13The Falling Listen
14ToothbrushListen





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Rodney Smith aka Roots Manuva released his MOBO-winning debut album, “Brand New Second Hand,” in 1999 and his Mercury-nominated, gold-certified follow up, “Run Come Save Me,” in 2001. With those two records he developed a reputation as the possessor of a beautiful, inimicable voice, a lyrical density which leaves most mainstream MCs sounding a little flat, and a production ear which constantly finds the unusual - the original - and makes it sound as natural as walking. The whole wrapped up inna UK style that’s so much his own that we should crown him King.

Now, with his third album, he has made the best record of his career, 51 minutes of pure ingenuity, real thought, genuine engagement. When Roots Manuva called his album “Awfully Deep” he wasn’t necessarily talking about how profound it was or how profound he was. He just happens to believe that life is deep, that music is deep. And that if that ain’t necessarily always a good thing (if sometimes that’s an awful thing), well then, that’s still what it’s like.

Musically, Smith has developed a more layered sound for this record, experiments leading him to build some of the songs around chords instead of rhythms, melody rahter than the beat. It’s also his most ‘dubwise’ record to date, the cavernous echoes adding further dimensions, the “barrage of bass,” as ever, as deep as it comes. It’s his most accomplished, crafted set of music, with a real signature sound that transcends superficial differences in tempo and style to create a consistent feeling. So while “A Haunting” may be like a calypso tune sung by Smith’s dead ancestors and “Rebel Heart” comes over more like cyber-dancehall in hyperdrive, they’re both indubitably by the same artist.

But “Awfully Deep” is also Smith’s most lyrically consistent offering, a clear theme developing even in amongst the hip hop boasting and JA soundbwoy murderation toasting. Perhaps influenced by the birth of his son, Manuva constantly refers to the battle to do the right thing in the face of temptation. Both an external and an internal fight, a political one and a personal one, it’s a theme that’s at least as old as the Bible (though perhaps with less references to good-body girls and getting pissed). And it’s not one treated lightly, without reference to pain or suffering, as a quick listen to the lyrics on the title track make clear.

If all that sounds a little dry, more like a sociology lecture than one of the most brilliant blasts of populist, hybridised Black British music-making, then there’s a simple solution. Play the cd. Because it’ll catch you and make you laugh and make you dance and make you revel in that voice as it slips off the back of the beat. From the slow steppa of “Mind 2 Motion,” the fried electronics of the title track, the electro-psych of “Colossal Insight,” the gothic pirate-step of “Too Cold,” on into the rudest-of-rude middle sections on tracks like “Babylon Medicine” and “Move Ya Loin,” before the terrifying finale of “The Falling,” this is a classic album from start to finish even before the laser hits the data.

And that, ladies and gentlemen, when you give it a moment, when you feel the music travelling up your spine, your hair standing on end, that ladies and gentlemen, is really deep.

press

Observer, CD Of The Week

"Everyone who owns a Streets album should rush out and buy this first great British album of 2005"

Sunday Times, Pop CD Of The Week

"Britain's most artful dodger, Smith ducks and dives below and between dub, 2-step, music hall, musical theatre, trip hop, calypso, electro, you name it, creating a thrillingly kaleidoscopic backing to those extraordinary, vernacular-rich verbals... a truly original lyricist and musician."

Independent on Sunday, lead review

"The best rapper in the country"

Daily Telegraph

"As honest as Eminem at his most acute, as stimulating as Massive Attack at their most cerebral and as stentorian as Busta Rhymes at his wiggiest.... Smith inhabits a world all of his own"

Independent, The Information

"Nothing less than a milestone for UK rapping"

Evening Standard (feature)

"Extraordinary"

The Times (feature)

"His position as the nation's most distinctive rapper remains unassailed by any number of young pretenders"

The Guardian, 5/5

"A freshly-minted classic"

The Independent

"Unspooling intelligent ruminations on life in his haughty toasting style, over dry, pumping beats, techno dancehall twitches and spacious dub moves... a quantum leap"

NME 9/10

"Manuva can ace all of America's big guns... a set of immense maturity that never rubs your nose in its thematic complexity, compositional innovation and thunderous thump-beats. It really is awfully, deeply good"

The Guardian

"A superb album, dextrously mixing disparate styles into a sound that's entirely its own... It is as exhilarating and innovative as Dizzee Rascal's Showtime and, crucially for its commercial success, substantially less evocative of the experience of being mugged by a particularly twitchy crackhead"

OMM

"An extraordinary everyman"

What's On

"Sheer lyrical and musical invention"

DJ

"A rich concoction ... Roots is still showing the way"

Flux

"His best album to date… a singular pursuit of vision and as such a joy to hear"

HiFi Choice

"A cornucopia of modern British dance music topped with Roots’ clever, funny and wry lyrics"

New Nation

"A cut above his peers"

Rocksound

"Utterly captivating. The Stockwell Steppa’s ripped it again"

The Sunday Times

"One of Britain’s most imaginative, inventive and entertaining black musicians."

Clash

"The album speaks from the heart, connecting instantly with the listener. Inventive and innovative, Roots Manuva is back and better than ever."

Marie Clair

"Dark, funny and bewitching… really awfully brilliant"

The Sun

"Still pushing things forward"

DJ

"Simply stupendous"

The Voice

"His third album looks set to be the bigeest of his career"

Q (Q Recommends)

"Perfectly placed to take Roots Manuva into crossover heaven... his best album yet"

Time Out

"A relentless torrent of futuristic bangers... a top class return"

iDJ (Album of the month)

"Without doubt, Roots Manuva's best album"

Blowback

"His best work to date"

GQ

"Britain's foremost hip hop artist"

Maxim

"Dark and unnerving, but in a seriously groovy way"

Blues & Soul

"A welcome return"

Big Issue (cover story)

"A record with very few precedents, even by Smith's standards... the best he has ever made."

Music Week, Playlist

"South London's finest hits new heights… UK flava at its best."

Knowledge

"As inventive and charismatic as ever"

iDJ

"Without doubt Roots Manuva's best album"

FACT

"Hold the throne, he's back"

Vice

"Kind of gangsta Pet Shop Boys"