Anti-Pop Consortium is an alternative hip hop group that released several tape singles and two albums primarily on Dan the Automator's experimental hip-hop label 75 Ark before being signed by Warp Records in 2000.

The group formed in 1997 when Beans, High Priest, M. Sayyid and producer Earl Blaize met at a poetry slam in New York City. They are often praised for their stream-of consciousness lyrics, often irreverent and featuring associative groups of words, and their ability to give seemingly unrelated word clusters hidden meaning. Their releases were met with mixed reviews from the mainstream music and underground hip-hop press alike, although they are noted for their inventiveness and the experimental electronic productions contributed by all members. They were frequently compared to other rappers with unorthodox lyrics, such as De La Soul,Kool Keith,and MFDoom. In 2001, they opened for Radiohead during the European leg of their Amnesiac tour and subsequently toured with DJ Shadow. In 2008, after few years off to work on individual projects, APC have reconvened in full force opening for Public Enemy during ATP festival.



Big Dada Recordings are now proud and pleased to announce that APC have signed a two album deal with the label. Their first album in seven years, “Fluorescent Black,” will be released on 09/09/09. Widely regarded as cutting-edge innovators to a broad spectrum of listeners including b-boy purists, experimental electronic fans and indie rockers, Anti-Pop Consortium’s return is major news. The group have been praised for their stream-of consciousness lyrics, their ability to give seemingly unrelated word clusters hidden meaning, and their sonic backdrops that provide the perfect canvas for their lyrical paintings. Since the album Arrhythmia (2002) was released to critical acclaim on Warp Records, and found them on tour with DJ Shadow and Radiohead among others, the group found it necessary to take a break and work on individual projects. Now they’re back stronger than ever. “We needed time to grow and mature as artists individually,” a statement from the group says. “Now that we have assessed our strengths and weaknesses, we are ready to re-form stronger and better than we have ever been before. The chemistry that we have together makes for exceptional music. It's time to return.” When Big Dada heard that APC were working on a new record they were keen to get involved. As Will Ashon, founder of the label puts it, “Antipop were one of the groups who were inspiring me when we started the label in the ’90s – to have them directly involved is a dream.” For their part, the group say that “Big Dada is known for the exceptional and unique artists that populate their label and we are proud to be a part of a musical roster that dares to push the envelope.”

Two thirds of “Fluoresent Black” is already in the can and there’s a feeling growing that it will be their greatest work yet, a summation of where they’ve travelled before but also a giant step beyond it. “Our approach to music has always been individualistic,” the group say. “As creative musicians, it is our duty to bring our brand of individuality to the world of music.”